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Tuesday, July 2, 2013

Another attempt to get a Cronut at Dominique Ansel Bakery in NYC, New York !

There has been a storm in NYC the past months and it is called a Cronut. No, it is not a prehistoric artifact, simply the genius creation of Chef Dominique Ansel that combines a croissant and a donut. Before I explain why it is not as simple as that, let me tell you that I am a big fan of Chef Ansel, because he could have just gotten comfortable and serve classic French pastries. That would have for sure been a hit. Instead, he decided to propose classic desserts sometimes introducing a twist, such as the Paris-New York, that is his take on the Paris-Brest, where the praline cream is replaced by peanut butter. I tried it; I enjoyed it!
image of Paris-New York pastry at Dominique Ansel Bakery in NYC, New York

So, why is the cronut (that is now trademarked) is not just a fried croissant with some glaze on top? As it says on the website of the bakery:


Made with a laminated dough similar to a croissant (but not exactly), the Cronut™ is first proofed and then fried in grapeseed oil at a specific temperature. Once cooked, each Cronut™ is flavored in three ways: 1. rolled in sugar; 2. filled with cream; and 3. topped with glaze. Cronuts™ are made fresh daily, and completely done in house. The entire process takes up to 3 days.

There is only one flavor of Cronut every month. The inaugural flavor in May was Rose Vanilla, and for June it is Lemon Maple".

The cronut. for the past weeks, has been in every newspaper or on TV. It has also been featured in the foreign press, the proudest being the French press as Chef Ansel is from France. But the incredulity of people came from seeing the long lines and the black market where you can find the cronut for up to $50 (it costs $5). The frenzy has been such, that they limited the cronut to two per person. So we decided to go at some point, thinking that this frenzy would be over. We showed up at 8:30am on the week end and were astonished by the number of people already waiting in front of the bakery.
image of Dominique Ansel Bakery in NYC, New York

People were excited, but also anxious, not knowing if they would be able to get that precious little thing. At the same time, people bonded, talking about this phenomenon or answering to the questions of passerby who were wondering why there was such a line in the street. Some of them were surprised to hear that people were waiting for a donut, others asking what a cronut was. Most of them leaving saying "I hope it is good!". 
After 1h30, we are close to the door. One of the employees of the bakery announces that there might not be enough cronuts to serve everybody in line. 15 minutes after, we are in front of the door. A woman exits the bakery with a bag claiming: "I got the last one!". Nice to mock us, the poor people who waited 2 hours to hear they were sold out! Fortunately nobody had the idea to jump her, but you could see some despised her for continuing to say that she had the last one (she kept saying it!). At least we heard that she arrived at 7:30am, meaning 3 hours wait and one hour before us! No regrets on our side, but a bit of disappointment. Some people left, also disappointed, but we decided to stay to get some breakfast.
Image of kitchen at Dominique Ansel Bakery in NYC, New York

There was still a line inside, so we had time to look inside the kitchen, through the window that separates it from the rest of the bakery. It was so small, so they must have another room to prepare all these mouth watering pastries and viennoiseries!

image of making madeleines at Dominique Ansel Bakery in NYC, New York

Then we saw one of the staff members making madeleines (they are prepared to order). Graciously, he handed some over to us so we could try them, probably also feeling bad for us.
image of making madeleines at Dominique Ansel Bakery in NYC, New York

They were fantastic: buttery, warm, with a bit of lemon zest, I could have eaten a full batch!
image of madeleines at Dominique Ansel Bakery in NYC, New York

But I had another item in mind: the almond croissant!

image of almond croissant at Dominique Ansel Bakery in NYC, New York

I was at first put off by the confectioner sugar on top because I do not remember any when I was in France. But the first bite made me forget that! It was amazing: buttery, it had a lot of almond cream that was delicious. It is one of the best almond croissant I found in NYC! Yes, I repeat: it is one of the best almond croissant I found in NYC! 

Jodi went for the DKA or Dominique Kouign Aman, that cannot also be missed if you go to Dominique Ansel Bakery!
image of DKA or Dominique Kouign Aman at Dominique Ansel Bakery in NYC, New York

Look how good it looks with the sugar all over!

So, were we disappointed that we did not get the cronut? Yes, but it was a fun experience and we ended up with a delicious breakfast. So Dominique, please make more cronuts!!!

Updated on 8/18/13: you may think it is over, but it is not! Check out this post and see how it ended up...

Enjoy (I did)!


Dominique Ansel Bakery
189 Spring St
New York, NY 10012

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And Remember: I Just Want To Eat!

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