If you are a fan of the TV show Cupcake Wars, you have probably heard about Sprinkles Cupcakes: one of Judges, Candace Nelson, is with her husband Charles, the owner.
It all started in 2005 with the first store that opened in Beverly Hills: they got sold out the first day in three hours and then sold more than 2,000 cupcakes the first week, starting a success story that continues today, with more than 10 locations in the US and projects to open in London and Tokyo.
Sprinkles Cupcakes is also known for the first cupcake ATM in the world, introduced in 2012, where cupcakes are available 24/7. We did not try the ATM and went straight to the store. It was a week day, the week ends being crazy there.
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| An allusion to the stars on Hollywood Boulevard |
As soon as you enter the place, your senses are overwhelmed by an incredible baking smell that make you want to live there. It is a colorful place for sure...
What I like about such a place is that they propose cupcakes in two sizes: regular or small, the latter being perfect for a tasting. But, know that not all cupcakes are available in the small size. So, here is what we tried:
They did not have it in small size, but, after the first bite, no regrets. Even me, who is not a huge fan of coconut, liked it. One thing that I always look for in a cupcake is the ratio frosting / cake, and this one was perfect.
The cake was moist and the frosting not too sweet.
On my side, I decided to try two mini-cupcakes:
Red velvet:
Banana with chocolate frosting:
Same comment there on the ratio frosting / cake: perfect. I was definitely curious to try the red velvet as it is like The Test: like when you go to a French restaurant and they do not know how to make escargots (I have names...). This one was delicious and my comments are valid for all the cupcakes: moist cake and not overly sweet frosting, allowing you to eat many. The banana one was fantastic and the combination banana and chocolate works perfectly.
Sprinkles Cupcakes is, with Butter Lane and Sweet in Hoboken, one of my favorite cupcake places. I am looking forward to going back there or to try their ice cream and cookie store located right next to it. And, by the way, if your dog also loves cupcakes, they have some for her/him that I did not try...yet!
Enjoy (I did)!
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And Remember: I Just Want To Eat!
And Remember: I Just Want To Eat!
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